Largest perfume exhibition in the Middle East kicks off at Riyadh front

The perfume exhibition, the largest of its kind in the Middle East, kicked off its activities Saturday to the Riyadh Season visitors at Riyadh Front area — one of the season's entertainment areas — and will continue until March 14.

The participating perfume pavilions witnessed a large turnout of visitors and it included more than 200 luxury Arab and international brands of perfumes. A number of experts and perfume enthusiasts were also present.

Visitors expressed their admiration for the exhibition's activities, which include holding workshops for the manufacture of perfumes and offering exclusive discounts and offers to visitors, in addition to enabling visitors to try to create their own perfumes, and other distinguished events.

The perfume exhibition is one of the most prominent local events that gathers the most luxurious Arab and international perfumes in the Riyadh Season in one place, on an area of more than 40,000 square meters, specializes in perfumes, incense and aromatic products, and is part of the high-profile events organized by the Season.

This qualitative event aims to host and participate the largest merchants and companies concerned with and specialized in perfumes, to provide unique and diverse products that enable visitors to experience and acquire the best aromatic scents.

It also contributes to enhancing marketing operations within the Riyadh Season and its various events, as it facilitates the task of those looking for everything unique and new, introduces them with modern types of aromatic products, and experimenting with choice amidst the many options offered by perfumers.