The former president of the beer brand's parent company, Anheuser-Busch, has called for the CEO to step down before the brand really sours.
The CEO is not addressing the problem, and this chasm between Bud Light and its consumers is only going to intensify.
The beer brand's sales are declining, and the former president predicted that declining sales and negative customer perception will likely carry into a fifth, sixth, and seventh month.
The former president called on the CEO to openly admit that the advertising campaign decision was not in the best interest of shareholders.
The company's shareholders are those firefighters, doctors, police officers, etc., and companies need to focus on great products and services, period.
The CEO has failed to give Mulvaney support, and nobody is happy with Bud Light right now.
The beer brand's sales are declining, and the former president predicted that declining sales and negative customer perception will likely carry into a fifth, sixth, and seventh month.
The former president called on the CEO to openly admit that the advertising campaign decision was not in the best interest of shareholders.
The company's shareholders are those firefighters, doctors, police officers, etc., and companies need to focus on great products and services, period.
The CEO has failed to give Mulvaney support, and nobody is happy with Bud Light right now.