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Bud Light’s Marketing Effort with a Transgender Influencer

Bud Light’s Marketing Effort with a Transgender Influencer

In April 2023, Anheuser-Busch’s Bud Light beer brand partnered with transgender influencer Dylan Mulvaney to promote its product. Mulvaney, who has over 1.8 million followers on Instagram, posted a video of herself cracking open a Bud Li...

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